About Us


In 1952, my grandfather, John D., began selling BBQ chicken to support the growing agriculture community in the Shenandoah Valley. During the 1950s and 1960s, John D. took his BBQ show on the road with our original food trailer, The Chicken Palace, attending various festivals and fairs across the state.

During the 1970s, my father, George, took over the business and our reputation for outstanding BBQ expanded across the region. Shaffer's has served BBQ from our stand at the Shenandoah County Fair in Woodstock, VA, every year since 1956 and catered events large and small - including one for 5,000 people outside Atoka, VA.

Having grown up in the family business, I’ve always enjoyed the camaraderie and community spirit that a BBQ joint inspires. After flying helicopters in the Navy and starting a food truck in Arlington, my wife Julie and I have settled in 1760 native Virginia limestone house in Kernstown with our children Sam and CeCe.

 In July 2016 we bought and renovated a 1956 gas station a few miles away in Middletown and opened Shaffer's BBQ & Market.  We offer breakfast, lunch, and supper, 7A-7P, Monday thru Saturday.  Our market and general store features local products, craft beer, meats, and of course Big Julie's famous BBQ Sauces and Rub. Virginia.

Quality, Service, and Value remain the pillars of our family business. We enjoy carrying on the family tradition and look forward to seeing you on the Valley Pike sometime soon!